chapter two: My Brand Strategist


On the basis of the Large Artwork hypothesis [see menu above], it seems reasonable to conclude that much of the economic worth of an artwork – or any commodity - is contained in the extrinsic components of conceptual intent, reputational value, and provenance. It is indeed these intangible parts that are most susceptible to manipulation in the marketplace.


In order to probe this aspect in relation to the Large Artwork, it became necessary to situate distance, or an intermediary, between the artist and his objective.


The result is the creation of Suzette Clarke, a fictional artist’s brand strategist. [video below]