chapter four: non-ZERO-sum


Suzette Clarke, the artist’s brand strategist, is caught in a continual struggle with her obdurate client. He has, it appears, little interest in true brand positioning or creating any identifiably marketable commodity. Suzette is disarmingly candid about these difficulties in her opening address of the non-ZERO-sum exhibition in February 2015. [video below]


Despite Suzette’s misgivings, the artist is intent on practically testing an ill-defined hypothesis around manipulation of value in the marketplace. And non-ZERO-sum is, it turns out, her client’s prospectus for the Kapital gambit of ‘going public’. [see menu above]

non-ZERO-sum facebook event

The non-ZERO-sum event page initiated public interaction with the fictional elements of Kapital via social media.